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In this episode of the Contrarian Marketing podcast, we discuss the benefits of using LinkedIn to build a following or boost your career.
We share tips on how to optimize your profile, engage with your audience, and create effective content.
Why you need to pay attention to Linkedin
Building a following on LinkedIn offers several benefits. It allows you to connect with a vast and engaged community of professionals, build relationships with peers in your industry, and establish yourself as a thought leader through personal branding. Additionally, you can utilize the platform for job recruiting and talent acquisition.
10 tips to get the most out of Linkedin
Optimize your profile with a professional headshot. Ideally, spend some money for a professional photographer and try not to look like you’re taking a picture for a high school yearbook ;-).
We’re torn about the headline. Kevin says to keep it short and interesting; Eli recommends stuffing your headline - decide for yourself!
Respond to comments on your posts within 60 minutes. Keep the conversation going instead of simple replies.
Set profile to creator
Polish your LinkedIn resume
Optimize background banner
Use 3-5 hashtags in each post
Documents work better than text posts
Avoid links or tags in the main post; put them in the comments
Post about once a day
Initial engagement with your post is key (the first 90 min are critical)
Avoid editing posts within the first 30 min
Analyze and lean into what drives impressions and comments
Invest in copywriting skills (example framework: problem -> agitation -> solution) to stand out from all the noise
Don't pitchslap in networking
CMP episode #3 about whether Linkedin is the social network of the future
Linkedin algorithm report (57 slides) from Richard van der Blom
Creator Science podcast episode about Linkedin
00:00:10 Introduction to the benefits of using LinkedIn for marketing and sales
00:01:32 Why you need to pay attention to LinkedIn
00:03:13 How LinkedIn can be used for job recruiting and talent acquisition
00:05:15 Tips for optimizing your LinkedIn profile, including using a professional headshot and a polished resume
00:10:20 The importance of engaging with your audience on LinkedIn, including responding to comments and setting your profile to creator
00:14:38 Tips for creating effective content on LinkedIn, such as using hashtags and documents instead of text posts
00:18:40 The significance of initial engagement with your posts and avoiding editing them within the first 30 minutes
00:22:05 Analyzing what drives impressions and comments on your posts to improve your content strategy
00:28:00 The importance of providing value to your followers to grow your following on LinkedIn
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Eli and Kevin