May 10 • 25M

The Future of Media: AI, Niche Companies, and Non-Media Brands

The Contrarian Marketing Podcast, episode 20

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Appears in this episode

Kevin Indig
Eli Schwartz
Once a week, Eli and Kevin share contrarian marketing opinions about the topic du jour to give you ideas you might not be thinking about.
Episode details

This episode is available on Spotify and Apple Podcasts.

In this episode of Contrarian Marketing, we discuss the current state of media based on the near-bankruptcy of Vice and the shutdown of BuzzFeed News.

We think smaller, niche media companies can provide content that larger media companies cannot fulfill, and non-media companies like retailers can fund media teams to fill the gap.

We predict that AI will play a significant role in the future of media, for example, in gathering and distributing news and sports coverage.

We also announced plans to create a highly curated Slack group for solopreneurs to share experiences and help each other navigate the challenges of running a business. Apply!

Show notes

Time stamps

00:00:45 - Introduction to the state of media industry

00:04:20 - Non-media companies funding media teams

00:08:40 - Smaller, niche media companies filling the gaps left by larger media companies

00:14:00 - The Role of AI in the future of media

00:23:00 - Announcement of highly curated Slack group for solopreneurs