Contrarian Marketing
Contrarian Marketing Podcast
How to not mess up your influencer campaign
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How to not mess up your influencer campaign
The Contrarian Marketing Podcast, episode #18

This episode is available on Spotify and Apple Podcasts.

This episode is sponsored by Intellifluence, the largest network for warm influencer contacts with over 220,000 influencers across all digital channels (TikTok, Instagram, Linkedin, etc.).

Influencer marketing has become an essential part of any marketing strategy. It involves partnering with individuals who have a significant following on social media platforms to promote a brand's products or services. However, finding the right influencers for your brand can be challenging. In this podcast episode, we discuss the importance of influencer marketing and how to approach it effectively.

Tip 1: find influencers who align with the brand's values and message. This is crucial because the influencer's audience should be interested in the brand's products or services. It's also essential to ensure that the influencer's values align with the brand's values. This way, the influencer's promotion of the brand will come across as authentic and genuine.

Tip 2: provide influencers with support or content that fits their narrative without expecting anything in return. This means that the brand should work with the influencer to create content that fits their style and tone. By doing so, the influencer will be more likely to promote the brand's products or services authentically.

Tip 3: give out high-quality swag. Swag is a great way to promote a brand because it allows people to wear or use the brand's products in their daily lives. However, it's essential to ensure that the swag is of high quality. This is because people are more likely to wear or use high-quality products, and it will reflect positively on the brand.

Tip 4: work with micro-influencers. Micro-influencers have a smaller but highly engaged following, making them more effective at driving conversions and sales than larger influencers with less engaged audiences. This is because micro-influencers have a more personal connection with their followers, and their followers trust their recommendations more.

In conclusion, influencer marketing is an essential part of any marketing strategy. However, finding the right influencers for your brand can be challenging. It's essential to find influencers who align with the brand's values and message and to provide them with support or content that fits their narrative. It's also crucial to give out high-quality swag and work with micro-influencers for more effective campaigns. By following these tips, brands can create successful influencer campaigns that drive conversions and sales.

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Thank you!

Eli and Kevin

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Contrarian Marketing

Contrarian Marketing Podcast

Once a week, Eli and Kevin share contrarian marketing opinions about the topic du jour to give you ideas you might not be thinking about.