Contrarian Marketing
Contrarian Marketing Podcast
Google SGE: tough times for SEO traffic

Google SGE: tough times for SEO traffic

The Contrarian Marketing Podcast, Episode 25

This episode is available on Spotify and Apple Podcasts.

🚀Get Ready for a Game-Changer in SEO and Marketing: Google's Large Language Model (LLM) Integration🔥

Calling all aspiring SEO mavens and digital marketing enthusiasts! We've got a front-row seat to what might become a seismic shift in search and marketing landscapes. Google is integrating its generative AI technology (LLM) into search results. Say goodbye to outdated approaches, and say hello to disruptive innovations! 😲

Here's what you need to know:

✅ Google's LLM uses predictive statistics to provide an unprecedented search experience.

✅ This integration runs EVERY query through a decision matrix with the potential of AI response generation.

✅ Expect a massive impact on the SEO channel and top-of-funnel marketing tactics.

✅ Early industry examples show Google now offering auto-generated responses for multiple types of search queries, replacing traditional search results.

So, what does this mean for digital marketing pros?

🔹 Prepare for new strategies to capture user intent through advanced search techniques.

🔹 Stay agile and adapt your content strategy to maximize organic visibility amidst this change.

🔹 Keep an eye on further developments and industry conversations to stay ahead of the curve.

Remember, the best offense is a strong defense - Stay informed and be ready to tackle the challenges of LLM integration head-on. 💪

Are you ready to embrace this LLM-driven future of search? Share your thoughts in the comments below! 👇


1. The rise of newsletters and their effectiveness in promoting deeper thinking and engagement

2. Google's new AI-driven search engine incorporating large language models (LLMs)

3. Potential impact of the AI-driven search engine on SEO, user behavior, and brand visibility

4. The future of search and how AI will disrupt the current status quo

5. Adapting to changes in search engines and keeping a close eye on third-party reviews

6. The interplay between humans and machines in SEO and the critical role of prompt engineering

7. SEO predictions for the future, including the impact of Google's MUM update

8. Approaching content marketing with a focus on audience rather than on search engines.

Show notes

Aleyda’s newsletter SEOFOMO

Nerdwriter Youtube channel

SGE announcement by Google

Stephen Wolfram’s book on AI

Contrarian Marketing
Contrarian Marketing Podcast
Once a week, Eli and Kevin share contrarian marketing opinions about the topic du jour to give you ideas you might not be thinking about.