I am not trying to play both sides of the fence but I feel as though you are both correct. Marketing strategies at their core never change and haven't for years from the vendors at the first bazaars, to TV ads, to SEOs content writers. The job is the same find something people need or want, grab their attention quickly, and convince them to buy. When writing a piece of content for the internet it is the opening paragraph, vendors have a quick sales pitch, and so on. However, the way you achieve this is changing as new media pops up. The thing I thought of was your example with Alexa asking if you wanted to buy something you purchase roughly every month. In a former life I worked sales, we had an older guy who would mail all his clients birthday cards with a request to come in, I started to text mine wishing them a happy birthday and seeing if they were free that week. FWIW texting had a much high response rate and schedule rate, but roughly the same rate of people actually coming in for a meeting. As media and technology change, the way we provide marketing needs to change but at its core, the strategies remain the same.
I am not trying to play both sides of the fence but I feel as though you are both correct. Marketing strategies at their core never change and haven't for years from the vendors at the first bazaars, to TV ads, to SEOs content writers. The job is the same find something people need or want, grab their attention quickly, and convince them to buy. When writing a piece of content for the internet it is the opening paragraph, vendors have a quick sales pitch, and so on. However, the way you achieve this is changing as new media pops up. The thing I thought of was your example with Alexa asking if you wanted to buy something you purchase roughly every month. In a former life I worked sales, we had an older guy who would mail all his clients birthday cards with a request to come in, I started to text mine wishing them a happy birthday and seeing if they were free that week. FWIW texting had a much high response rate and schedule rate, but roughly the same rate of people actually coming in for a meeting. As media and technology change, the way we provide marketing needs to change but at its core, the strategies remain the same.