The Contrarian Markting Podcast

Welcome to the Contrarian Marketing Podcast (CMP), where you might discover ideas you haven’t yet thought about.

Why does the world need Contrarian Marketing?

Let’s size the marketing landscape in 2023: it’s hard or expensive to get attention, every company has the same tools, and consumers suffer under constant cognitive overload.

The Marketing world needs fresh ideas. To stand out, we need to be different, act different, and think different.

Contrarian Marketing explores topics from opposing angles to inspire you to find fresh ideas.

Why subscribe to the email and the podcast?

Every email includes a free summary of each episode, key takeaways, show notes, and community content. In other words, by subscribing to the email, you get more than just the podcast, you become part of the community!

About Eli

Eli Schwartz is the author of Product Led SEO,  and he is an SEO expert and consultant with more than a decade of experience driving successful SEO and growth programs for leading B2B and B2C companies. He helps clients like  WordPress, Shutterstock, BlueNile, Quora, Getaround, Mixpanel, and Zendesk build and execute Global SEO strategies that dramatically increase their organic visibility at scale.

In the past, Eli led the SEO team at SurveyMonkey, building organic search from nearly zero to one of the largest growth drivers at the company. He helped launched SurveyMonkey’s first APAC office and oversaw international SEO pre- and post-IPO. Prior to SurveyMonkey, he led user acquisition at High Gear Media, pushing the company from 500,000 new users to 6 million every month in just three years.

About Kevin

Kevin Indig is a Growth advisor who helps the world’s market leaders define and evolve their Organic Growth strategy.

Once a week, he sends an email with Organic Growth strategies and case studies to over 7,800 subscribers called The Growth Memo.

In the past, he led SEO and Growth at Shopify, G2 and Atlassian and is an angel investor.

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Where you discover Marketing ideas you might not be thinking about


Growth advisor. Writer of the Growth Memo. Host of the Contrarian Marketing podcast.
Growth advisor to top Internet brands. // Best Selling Author of Product Led SEO - The Why Behind Your Organic Growth Strategy. Buy here: